Smartphone Users Get More Active

August 8, 2011

comscore-mobile-content-usage-mar11-vjune11-aug11.gifThe percentage of US mobile subscribers engaging in a variety of smartphone-based activities including downloading apps and social networking increased from the three-month period ended March 2011 and the three-month period ended June 2011, according to comScore MobiLens data. Mobile access of social networks/blogs grew most dramatically, 6.5%, from 27.3% to 29.1%.

Following closely behind, use of downloaded apps grew about 6%, from 37.3% to 39.5%. Listening to mobile music also grew about 6%, from 17.9% to 19%. Meanwhile, playing mobile games increased about 5%, from 25.7% to 26.9%, and mobile browser use climbed 4%, from 38.6% to 40.1.%. Furthermore, texting increased about 1%, from 68.6% to 69.6%.

Samsung, LG Extend OEM Lead

comscore-top-mobile-oem-mar11-vjune11-aug11.gifFor the three month average period ending in June, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3% of US mobile subscribers (up 3%), followed by LG with 21.3% share (up 2%) and Motorola with 14.5% share (down 8%).

In addition, Apple strengthened its position at #4 with 8.9% share of mobile subscribers (up 13%), while RIM rounded out the top five with 7.9% share (down 6%).

Google Builds on Smartphone Platform Position

comscore-top-smartphone-platform-mar10-v-june11-aug11.gifcomScore data shows 78.5 million people in the US owned smartphones during the three months ending in June 2011. Google Android ranked as the top smartphone platform with 40.1% market share, up 15.5%. Apple strengthened its #2 position with 26.6% of the smartphone market, up 4% from the prior reporting period. RIM ranked third with 23.4% share (down 14%), followed by Microsoft (5.8%, down 23%) and Symbian (2%, down 13%).

Mobile Activity Growth Continues from May

The frequency of mobile social networking among US mobile subscribers grew about 7% between the three-month period ended February 2011 (26.8%) and the three-month period ended May 2011 (28.6%), according to previous comScore MobiLens data. This built on 10% growth in mobile social networking observed by comScore between January and April 2011.

Mobile games also continued a three-month growth trend started in April 2011, when the frequency of mobile game usage rose about 10%. In April 2011, 26.9% of mobile subscribers played mobile games, up 9% from 24.6% three months earlier. In May, this activity grew another 7% in popularity.

Other mobile activities with a notable uptick in activity between February and May 2011 include listening to music (6%) and using downloaded apps (up 5%).

About the Data: MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.


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