10% of Mobile Time Devoted to Social Networking, 20% to Messaging

January 8, 2013

This article is included in these additional categories:

Digital | Email | Media & Entertainment | Mobile Phone | Social Media

Nielsen-Share-of-Mobile-Time-by-Activity-January2013Nielsen has released a new report [download page] containing a range of figures related to how US consumers use different forms of media and devices. Among them, a breakdown of the top 8 activities performed on mobiles, by function. The top activity, texting, occupies 14.1% of consumers’ mobile time. Coupled with the 5.3% devoted to email and instant messaging, that means that about 1 in every 5 minutes spent on a mobile phone is spent messaging in some form. The next biggest category? Social networking, which occupies 10.2% of mobile time.

The other top functions consumers spend time with are:

  • Dialer (5.5%);
  • Music (4.4%);
  • Browser (3.3%);
  • Maps/location apps (2.8%); and
  • Camera (0.9%).

Meanwhile, the top activities on computers are substantially different, according to Nielsen, though the computer breakdown focuses on online time only. Social networks and blogs occupy a leading 20.1% share of online time on computers, followed by online games (8.1%), email (7.1%), videos/movies (5.2%), portals (3.7%), and search (3.2%).

A comparison from GfK on share of internet time spent by device (mobile vs. computer) can be found here, and a look at the most regularly performed activities by device, according to Harris Interactive, can be found here.

About the Data: The Nielsen mobile time data is from Nielsen’s Mobile NetView, August 2012, while the computer time spent data is from Nielsen’s NetView, September 2012.

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