In Q4, Google Gained in Social Logins at Facebook’s Expense

January 9, 2013

This article is included in these additional categories:

Data-driven | Digital | Media & Entertainment | Mobile Phone | Personalization | Retail & E-Commerce | Social Media

Janrain-Preferred-Social-Logins-in-Q4-2012-Jan2013Facebook was once again the leading option in Q4 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to January 2013 data from Janrain. But, Facebook lost its majority share from Q3, dropping 5% points to 49% share of logins. Google was the big riser for the quarter, gaining 6% points quarter-over-quarter to reach 31% share. And after cracking 10% share in Q3, Twitter retreated to 7% share.

While Facebook’s dominance in the social login space was a bit more muted in Q4, it extended its leading edge in mobile logins. In Q4, Facebook captured 68% of mobile application logins, up from 63% in Q3 and 54% in Q2. Google was next with 16% share (-5% points), followed by Twitter, at 11% (+1% points).

Other Findings:

  • Facebook’s share of logins at media sites dipped slightly, but remained in the majority.
  • Facebook continued its growth among retail sites, moving up to 55% share of logins, while Google retreated slightly.
  • There was little change in the consumer brands and entertainment and gaming segments. However, Facebook saw its leading share of music site logins fall, while Yahoo saw a relatively significant increase.

About the Data: Janrain analyzed the social login and social sharing preferences for online users across the more than 365,000 websites that use Janrain Engage.

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