Google’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY

December 11, 2007

This article is included in these additional categories:

Financial Services | Media & Entertainment | Paid Search | Search Engine Optimization | Travel & Hospitality

Google accounted for 65.1% of all US searches in the four weeks ended Dec. 1, while Yahoo Search, MSN Search and received 21.2%, 7.1% and 4.6%, respectively, reported Hitwise. The remaining 46 search engines it tracks accounted for less than 2.0%.


Google is also growing as a source of traffic to key industries, Hitwise said. Search engines remain the primary way internet users navigate to key industry categories, with Google leading the way.


Three categories – Travel, Entertainment, and Business and Finance – had double-digit increases (Nov. ’06 to Nov. ’07) in the share of traffic coming directly from search engines.


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