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Google accounted for 65.98% of all US searches in the four weeks ended Dec. 29, 2007 – its highest share ever and 7% more than in the year-earlier period, according to data from Hitwise. In 2007, Google’s share of US searches averaged 64%, Hitwise said.

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Yahoo Search, MSN Search and Ask.com received 20.88%, 7.04% and 4.14%, respectively, of US searches, according to Hitwise, a subsidiary of Experian.

The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.71% of US searches.

Google Growing as Source of Traffic to Key Industries

Search engines continue to be the primary way internet users navigate to key industry categories.

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From Dec. 2006 to Dec. 2007, the Travel, Entertainment, Business and Finance, and Sports categories registered double-digit increases in their share of traffic coming directly from search engines.

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