Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property, and co-branding relationships.
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Apple remains at the top, while X (formerly Twitter) suffers a big fall.
RMN advertisers perceive benefits in reaching new/incremental audiences and leveraging retailers’ first-party data.
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
X’s brand safety risks appear to be a big turnoff for social media buyers and planners.
Identifying and reaching target audiences will maximize ROI, and AI might help with that task.
Some 77% of CMOs agree that they need to recommit to brand. But 75% also agree that they need to double down on performance.
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
AI is being heralded for its potential use in content personalization.
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
Certainly not for the metaverse.
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
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