Google Takes 66% of US Searches, Ask.com Share Up 18% YOY

March 4, 2008

This article is included in these additional categories:

Financial Services | Media & Entertainment | Paid Search | Search Engine Optimization

Google accounted for 66.44% of all US searches in the four weeks ended February 23, while Ask.com increased its share of searches 18% year over year – from 3.52% of searches in Feb. ’07 to 4.16% in Feb. ’08, according to Hitwise.

Yahoo Search and MSN Search, second and third, received 20.59% and 6.95% of US searches, respectively, in February.

hitwise-search-engine-market-share-february-2008.jpg

The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.87%, Hitwise said.

Google Source of Traffic to Key Industries

Search engines – in particular Google – remain the primary way that internet users navigate to key industry categories.

hitwise-search-engine-traffic-to-key-categories-february-2008.jpg

From Feb. ’08 to Feb. ’07, double-digit increases were recorded in the share of traffic from search engines to the Travel, Entertainment, Business and Finance, and Sports categories.

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