Select Page

Janrain-Social-Login-Trends-Q12012-Q12014-Apr2014

    Source: Janrain

      Notes: Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years. Facebook fell 3 points to its lowest share (42%) in about 3 years; the resulting 4-point gap between the leaders was the narrowest since Q1 2011. While Facebook maintained its comfortable lead among media, retail, consumer brand, entertainment and music sites, it was supplanted for the first time by Google on B2B sites. Separate social login data from Gigya has Facebook in a more comfortable leading position overall.

        Related: Consumers Don’t Just Ignore Irrelevant Marketing Messages”¦

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match