Google Closing the Gap With Facebook in Social Logins, Takes Lead on B2B Sites

April 28, 2014

This article is included in these additional categories:

B2B | CPG & FMCG | Data-driven | Digital | Media & Entertainment | Personalization | Retail & E-Commerce | Social Media

Janrain-Social-Login-Trends-Q12012-Q12014-Apr2014

    Source: Janrain

      Notes: Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years. Facebook fell 3 points to its lowest share (42%) in about 3 years; the resulting 4-point gap between the leaders was the narrowest since Q1 2011. While Facebook maintained its comfortable lead among media, retail, consumer brand, entertainment and music sites, it was supplanted for the first time by Google on B2B sites. Separate social login data from Gigya has Facebook in a more comfortable leading position overall.

        Related: Consumers Don’t Just Ignore Irrelevant Marketing Messages”¦

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