Share of Online Video Ad Views, by Vertical, in Q1

May 19, 2014

FreeWheel-Share-of-Video-Ad-Views-by-Vertical-May2014

    Source: FreeWheel [download page]

      Notes: CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1, ahead of retail (17%), which is otherwise the largest online advertising vertical. Separately, the report reveals a surge in authenticated viewing, which comprised 29% share of long-form video ad views for programmers in Q1, up from 7% share a year earlier. Finally, some video monetization trends continue unabated: completion rates are holding steady even as ad loads are increasing; 30-second spots are becoming more prominent (while the opposite occurs on TV); and live viewing (driven by sports content) is representing an ever-greater share of ad views.

        Related: Mobile Video Ad Benchmarks, by Length and Format

          About the Data: The dataset used for the report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 75 billion video views and 60 billion video ad views in 2013.

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