US Advertising Market Sizes by Medium, 2018 v. 2013

June 10, 2014

This article is included in these additional categories:

Digital | Magazines | Media & Entertainment | Newspapers | Out-of-Home | Radio | Spending & Spenders | TV Advertising


Source: PricewaterhouseCoopers (PwC)

Notes: TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues. But internet advertising revenues are growing quickly and will begin to challenge TV’s supremacy, rising by more than 50% between 2013 ($42.8 billion) and 2018 ($65.9 billion). By 2018, the newspaper ad market ($16.6 billion) will have shrunk to the point where it will be smaller than the radio and consumer magazine publishing advertising markets, per the PwC forecast.

Related: US Traditional Media Media Outlook, 2013-2018

Note: A previous version of this chart listed the consumer magazine publishing advertising market size as being $17.8 billion in 2018. The chart has since been corrected to reflect the forecast value of $17 billion.


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