Google accounted for 67.90% of US searches in the four weeks ended April 26 – up 4% from the year-earlier period – according to Hitwise, which said that was an all-time high market share for the search leader.
- Yahoo Search, MSN Search and Ask.com received 20.28%, 6.26% and 4.17% of searches, respectively, during the same period.
- The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40% of US searches.
Search engines remain the primary way that internet users navigate to key industry categories, Hitwise also said. For example, search engines accounted for 29% of all visits to online video websites in April:
The share of traffic directly from search engines to the following industries underwent double-digit increases from April ’07 to April ’08: Travel, Entertainment, Business and Finance, Sports, Online Video, and Social Networking.