All-Time High of US Search Market Share for Google

May 14, 2008

This article is included in these additional categories:

Financial Services | Media & Entertainment | Paid Search | Travel & Hospitality

Google accounted for 67.90% of US searches in the four weeks ended April 26 – up 4% from the year-earlier period – according to Hitwise, which said that was an all-time high market share for the search leader.

hitwise-search-engine-market-share-april-2008.jpg

  • Yahoo Search, MSN Search and Ask.com received 20.28%, 6.26% and 4.17% of searches, respectively, during the same period.
  • The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40% of US searches.

Search engines remain the primary way that internet users navigate to key industry categories, Hitwise also said. For example, search engines accounted for 29% of all visits to online video websites in April:

hitwise-search-engine-traffic-to-key-categories-april-2008.jpg

The share of traffic directly from search engines to the following industries underwent double-digit increases from April ’07 to April ’08: Travel, Entertainment, Business and Finance, Sports, Online Video, and Social Networking.

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