Notes: The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month, per Localytics data, with that increase spurred largely by an increase in the average number of app launches per month. The analysis indicates that music apps (79%) experienced the largest increase in time spent, followed by health and fitness (51%) and social networking (49%). Separately, the study notes that while social networking apps are launched the most times on average (25 per month) among the categories identified, users spend the least amount of time with them, at just 2.5 minutes per session. Beyond social networking apps, sports and news apps see a high number of monthly launches, while music and entertainment enjoy the highest average session lengths.
About the Data: Localytics’ platform for mobile and web apps reaches more than 1.5 billion devices and 28,000 apps. Localytics processes 50 billion data points monthly. For this study, Localytics multiplied the average sessions per user in app by the average session length across all apps, and then broke it by category. The timeframe for the study is August 2013 to August 2014.