African-Americans’ Desire For Diversity in Advertising, by Industry

October 6, 2014

Nielsen-Importance-Diversity-Advertising-Oct2014Source: Nielsen [download page]

    Notes: African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them, reports Nielsen. Diversity in advertising is particularly important to African-American adults in health care (82% feeling important), food (77%), fashion/apparel (76%) and media (75%), but not as important in the beverage and liquor (44%) category.

      Related: African-Americans Prove Particularly Receptive to Advertising

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