Source: PricewaterhouseCoopers (PwC) [pdf]
Notes: The North American sports market is expected to grow at a compound annual rate of 4.5% from 2013 through 2018, per a new report from PwC. The fastest-growing segment will be media rights, expected to increase at a 9.1% annual clip to rival gate revenues in size by 2018 ($19.7 and $19.3 billion, respectively). Sponsorships will also grow at a slightly above-average rate (CAGR of 4.8%), while merchandising revenues will see the slowest rate of growth (CAGR of 1.4%). Overall, the North American sports market is expected to grow from $56.9 billion last year to $70.7 billion in 2018.
Related: North American Sponsorship Spending Forecast to Grow by 4.3% This Year
About the Data: The sports segments analyzed are defined by PwC as follows:
- Gate revenues: “primary market ticket sales for live sporting events. Seat premiums and license costs are not included.”
- Media rights: “fees paid to show sporting events on broadcast and cable television networks, television stations, terrestrial radio, satellite radio, the Internet, and on mobile devices.”
- Sponsorship: “fees paid to have a brand associated with a team, league, facility or event, including naming and category rights.”
- Merchandising: “the sale of licensed products with team and league logos, player likenesses, and other intellectual property. Food concession revenues are not included.”