North American Sports Market Revenue Forecast, 2014-2018

October 9, 2014

This article is included in these additional categories:

Media & Entertainment | Sponsorships | Sports

PwC-North-American-Sports-Market-Forecast-2013-2018-Oct2014Source: PricewaterhouseCoopers (PwC) [pdf]

    Notes: The North American sports market is expected to grow at a compound annual rate of 4.5% from 2013 through 2018, per a new report from PwC. The fastest-growing segment will be media rights, expected to increase at a 9.1% annual clip to rival gate revenues in size by 2018 ($19.7 and $19.3 billion, respectively). Sponsorships will also grow at a slightly above-average rate (CAGR of 4.8%), while merchandising revenues will see the slowest rate of growth (CAGR of 1.4%). Overall, the North American sports market is expected to grow from $56.9 billion last year to $70.7 billion in 2018.

      Related: North American Sponsorship Spending Forecast to Grow by 4.3% This Year

        About the Data: The sports segments analyzed are defined by PwC as follows:

        • Gate revenues: “primary market ticket sales for live sporting events. Seat premiums and license costs are not included.”
        • Media rights: “fees paid to show sporting events on broadcast and cable television networks, television stations, terrestrial radio, satellite radio, the Internet, and on mobile devices.”
        • Sponsorship: “fees paid to have a brand associated with a team, league, facility or event, including naming and category rights.”
        • Merchandising: “the sale of licensed products with team and league logos, player likenesses, and other intellectual property. Food concession revenues are not included.”

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