Facebook Post Interaction Rates, by Industry, in Q3 2014

October 20, 2014

This article is included in these additional categories:

Digital | Financial Services | Media & Entertainment | Retail & E-Commerce | Social Media | Technology | Travel & Hospitality

Adobe-Facebook-Post-Interaction-Rates-by-Industry-in-Q3-Oct2014Source: Adobe

    Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates. Separately, the study notes that average organic impressions on Facebook decreased by 50% year-over-year in September, while paid impressions grew by 5%.

      Related: Twitter Engagement Rates: Which Post Times Are Best?

        About the Data: The data is based on 300+ billion Facebook impressions.


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