Large Media and Entertainment Companies’ Top Digital Priorities

November 13, 2014

EconsultancyAdobe-Media-and-Entertainment-Digital-Priorities-Nov2014Source: Econsultancy / Adobe [download page]

    Notes: Asked the 3 digital-related areas that are the top priorities for them in 2014 and 2015, respondents from media and entertainment companies pointed first to brand building and loyalty (32%) and digital analytics (31%), according to results from a study conducted by Econsultancy in association with Adobe. Interestingly, connected TV (24%) is a top-3 priority for more respondents than content targeting and personalization (20%), a somewhat surprising result given that personalization and unique content experiences are key expected trends in the years to come.

      Related: Share of Digital Ad Spending Spent on Branding, by Industry

        About the Data: The data is based on an online survey of nearly 200 media and entertainment executives, carried out in July and August 2014. Almost 6 in 10 respondents are based in North America, with another 36% based in the UK. All respondents are from companies with more than $50 million in annual revenue; 51% have revenues greater than $1 billion.

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