Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014

January 6, 2015

Flurry-Mobile-App-Usage-Growth-in-2014-Jan2015Source: Flurry

    Notes: Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year, according to new data from Flurry. That follows a 115% year-over-year rise in 2013. Interestingly, growth rates in 2014 were largest for the lifestyle & shopping (174%) and utilities & productivity (121%) categories, with entertainment categories such as music, media & entertainment (33%) and games (30%) registering smaller growth rates. As such, Flurry notes a shift whereby the growth in mobile is moving from entertainment to productivity apps.

      Related: Growth in US Average Time Spent in Apps, by Category

        About the Data: Results include app sessions on iOS and Android devices, both tablets and phones. Flurry says it tracked 2.079 trillion sessions in 2014.

        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This