Google, Microsoft Top Sites in Germany, UK, France

May 31, 2007

This article is included in these additional categories:

Email | Europe & Middle East | Media & Entertainment | Paid Search | Retail & E-Commerce

Google and Microsoft sites were the top online destinations in Western Europe in April, according to the comScore World Metrix reports for Germany (the first such report for the country), the UK and France. Some 32.6 million Germans went online during April, the largest online presence of any European country, comScore said.

Among the World Metrix findings for Germany:

  • Google sites constituted the most-visited property in Germany, attracting 23 million visitors, followed by Microsoft sites with 17.7 million visitors and eBay with 17.4 million visitors.
  • Web-hosting property United-Internet, telecommunications property T-online, and multichannel retail specialists Otto Gruppe and Karstadt-Quelle were also among the Top 10 most-visited sites in April.
  • Otto Gruppe was also the fastest-growing property in April, up 23% to 11.1 million visitors, a healthy rebound that followed a lull in traffic to its flagship site otto.de in March.
  • Social networking property StudiVZ (aimed at university students across Europe) and software download site Softonic.de rounded out the top 3 gainers, up 14 and 11%, respectively.
  • Weather property Wetteronline and online video site Clipfish.de also posted gains of more than 10%, garnering 1.7 and 3.9 million visitors, respectively.

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Among the World Metrix findings for the United Kingdom:

  • Google maintained its place as the most-visited property in the UK with 27.4 million visitors, followed by Microsoft sites and eBay, with 27 and 21.6 million visitors, respectively. Google and MSN were visited by nearly nine out of every 10 Britons.
  • The addition of About.com and IMDB.com to Lycos Europe’s portfolio of sites propelled the property to the 11th place.
  • Facebook continued its rapid growth, and was the top gainer in the UK during April – up 38% for the second consecutive month to 3.7 million UK visitors (an aggregate growth of 90% for the two months).
  • Bebo was also a top gainer, up 6% versus March, demonstrating that social networking’s popularity continues to increase in in the UK.
  • Photo-sharing site Photobucket was also a top gainer, up 5% to 2.5 million visitors. Alloy, driven by photo-sharing site rockyou.com, was also up by 4% versus March.
  • Travel sites First Choice Holidays and Priceline.com showed increases (up 9% and 4%, respectively), as people looked for last-minute travel over the Easter period.
  • Easter greetings also drove traffic to American Greetings sites, up 14% to 2.4 million visitors.
  • DIY group Kingfisher also showed gains (up 4% to 4 million visitors) as people showed interest in home improvements during the extended Easter bank holiday weekend.

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Among the World Metrix findings for France:

  • Google remained the most-visited site in France and grew at a faster rate than the French online population in April.
  • The official sites of the two leading French presidential candidates showed substantial activity, with Sarkozy.fr seeing a particular surge at the end of the first round of voting (peaking on 23 April, with 68,000 unique visitors).
  • News sites Le Monde, Nouvelobs.com and Groupe Amaury (owner of Le Parisien and L’Equipe) showed strong gains (30, 14 and 8%, respectively), boosted by strong public interest in the presidential elections.
  • Two rollovers of the Euro Millions (European lottery) during April drove traffic to French lottery site Francaise des Jeux up 19% to 1.8 million visitors.
  • Video-sharing site Dailymotion, a top-20 site, continued its rise, growing 8% to 6.9 million visitors.

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