This month’s quick-hit set of top charts includes the following topics: smartphone penetration growth; Millennials’ tech expectations; future trends impacting marketers; generational screen preferences; Boomers’ spending trends; brands best meeting consumers’ expectations; digital revenue drivers; B2B content marketing; and B2B frustration with vendors.
Videogame Advertising Touted for Its Effectiveness
Gaming is ranked second only to social media among digital media types for driving advocacy.