Top Industries by Share of Digital and Mobile Ad Spend in 2015

May 20, 2015

eMarketer-Top-Industries-by-Share-of-Digital-Mobile-Ad-Spend-in-2015-May2015Source: eMarketer

    Notes: Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer’s latest estimates, accounting for 22% share of total spend. That would be slightly higher than the 21% share detailed by the IAB and PwC in their 2014 online ad revenues report. The retail sector is expected to be even more influential in mobile advertising, where it is expected to account for 23.2% of total revenues this year.

      Related: Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

        About the Data: eMarketer notes that total digital ad spending “includes advertising appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms.” Mobile ad spending “includes classified, display (banners and other, rich media and video), email, lead generation, messaging-based and search advertising” and also includes ad spending on tablets.

        Chart-Library-Ad-1

        Explore More Articles.

        Which Skills Are Important in RevOps?

        Which Skills Are Important in RevOps?

        9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This