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Google was the top US streaming video property in March, with 57.4 million unique people streaming (“streamers”) and 1.2 billion video streams initiated, according to the comScore Video Metrix rankings.

YouTube.com drove the lion’s share of the video streaming activity at the Google Sites property, with 53.5 million unique streamers and 1.1 billion streams initiated.

Americans viewed more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7% share of streams).

Yahoo Sites ranked second with 434 million streams (6.2%), followed by Fox Interactive with 421 million (6.0%) and Viacom Digital with 260 million (3.7%).

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More than 126 million Americans viewed online streaming video in March. Google Sites also captured the largest streaming video audience with more than 57 million unique streamers, followed by Fox Interactive Media with 47.4 million and Yahoo Sites with 34.5 million.

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Other findings from March:

  • Five out of seven US internet users (71.4%) streamed video online.
  • Three out of ten (30.1%) of US internet users streamed video on YouTube.com.
  • The average online video viewer consumed 55 video streams, or nearly two per day, during the month.
  • Online viewers watched an average of 145 minutes of online video in March 2007.

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