Online Marathon for Olympics Fans, NBC Web Audiences Peaking at Noon

August 21, 2008

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Media & Entertainment

More than half-way through the 2008 Beijing Olympics, US fans continue to follow the games online in strong numbers, with slightly larger audiences on work days than weekends, according to (pdf)?Nielsen Online.

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Nielsen Online data also showed that during the recent work week (Aug. 11-15), daily traffic to NBC’s Olympics site typically peaked at noon, indicating fans are using their lunch hour to keep up with the games

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An hourly analysis of traffic to NBC’s Olympic website showed noon as the most popular time for fans to access to Olympics news, results and video.

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Daily traffic to the video section of NBC’s Olympics site was strong during the period, with nearly 1.5 million unique visitors per day on average.

Note: Table 1 includes upwardly revised unique audience figures for Sports Illustrated Olympics content from Aug. 8 through Aug. 11.

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