Top Reasons Why Consumers Don’t Watch TV on the Go

July 29, 2015

This article is included in these additional categories:

Boomers & Older | Digital | Media & Entertainment | TV Audiences & Consumption | Video | Youth & Gen X

Arris-Top-Reasons-Not-Watching-TV-On-the-Go-July2015Source: Arris [download page]

    Notes: Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. For example, 30% of those aged 65 and older reported watching at least sometimes, up from 19% the previous year. Among those not watching, the screen being too small (26%) was the leading reason, though youth were most likely to complain about mobile data costs being too expensive.

      Related: Consumers’ Smartphone Video Discovery Sources

        About the Data: The results are based on a survey of 19,000 respondents from 19 countries, 1,000 each from: Argentina; Australia; Brazil; Canada; Chile; China; France; Germany; India; Japan; Mexico; Russia; Singapore; South Korea; Spain; Sweden; Turkey; UK; and the US. Respondents were required to have a TV service with a capable device and access to an internet connection.


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