Source: Nielsen [download page]
Notes: LGBT households (those with at least one member identifying as LGBT) are more likely than non-LGBT households to shop at specialty retail channels such as book stores (index of 172), beverage stores (155), convenience stores (135), pet stores (132) and electronics stores (128) reports Nielsen in a new study. That translates into category spending trends, too: LGBT households spend significantly more annually on wine (index of 148), computer and electronic products (143) and pet care (136).
In other study data:
- LGBT moviegoers are 17% more likely than non-LGBT movie-goers to often see movies on opening weekend, with musicals (index of 264), “art house” or independent films (202) and horror (150) films their top-indexing genres;
- LGBT consumers are 25% more likely than non-LGBT survey respondents to say their friends think of them as trendsetters in the music realm; and
- LGBT consumers spend 20% more than their counterparts annually on music festivals ($160 vs. $130).
Related: US LGBT Media Habits, by Age Group
About the Data: Retail spending figures based on Nielsen Homescan data for the 52 weeks ending 12/27/14.