Source: Adobe Digital Index [pdf]
Notes: Media and entertainment (M&E) applications have a slower attrition rate than financial and shopping apps, details Adobe in a recent report, noting that the average M&E app is launched about 56% more times than the average shopping app (21.1 vs. 13.5). In examining app activity from 2012 through Q2 2015, Adobe finds that shopping apps reach half of their lifetime use in significantly fewer launches than M&E apps (22 vs. ~65).
Related: Large Media and Entertainment Companies’ Top Digital Priorities
About the Data: The report is based on an analysis of 101 million mobile app launches.