Only 4 in 10 American Adults Trust Mass Media

October 5, 2015

This article is included in these additional categories: Boomers & Older | Media & Entertainment | Newspapers | Radio | TV Audiences & Consumption | Youth & Gen X

Gallup-Americans-Trust-in-the-Mass-Media-2001-2015-Oct2015Source: Gallup

    Notes: Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media – such as newspaper, TV and radio – when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.

      Related: Traditional Media No Longer Most Trusted For News and Information

        About the Data: Results for the 2015 Gallup poll are based on telephone interviews conducted Sept. 9-13, with a random sample of 1,025 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. All reported margins of sampling error include computed design effects for weighting.

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