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MySpace.com received 67.54% of the market share of US visits in August 2008 among a custom category of 56 social-networking websites, while Facebook ranked second with 20.56%, followed by MyYearbook, which received 1.65%, according to Hitwise.

MyYearbook had the largest gain in market share in August 2008 among the top 5 visited websites; visits to the site increased 256% compared with August 2007 levels. Tagged and Facebook followed, with visits increasing 147% and 50%, respectively.

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The market share of US visits to the category decreased 2% from the previous month, to 6.40% of all US visits. Visits to the category decreased 17% year-over-year.

Paid and Organic Social Networking Searches

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The top search term driving paid clicks to social-networking websites in August was “classmates.com” with 0.03% of all search traffic. The paid clicks from Classmates-related terms in the top 30 accounted for 0.06% of all search traffic.

Organic clicks off of the term “myspace” drove 14.96% of all search traffic. Among the top 30 organic terms, organic clicks on MySpace-related terms accounted for 25.96% of all search traffic to the category.

Average Time Spent on Social Networks

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The average time spent among all social networking websites in August was 19 minutes and 56 seconds, or an increase of 14% compared with August 2007.

Among the top 5 most visited social-networking websites, MySpace led; its users spent an average of 30 minutes and 32 seconds on the website.

Facebook underwent the largest growth in average time spent, increasing 23% in August to 19 minutes and 30 seconds, from 15 and 50 seconds in August 2007.

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