Subscription Video-on-Demand Penetration Nears Half of US Households

February 22, 2016

This article is included in these additional categories:

Digital | Media & Entertainment | Video

Nielsen-SVOD-Penetration-Growth-Feb2016Source: Nielsen [download page]

    Notes: Some 48% of US households had access to a subscription video-on-demand (SVOD) service in November 2015, reports Nielsen, up from 42% a year earlier. SVOD penetration was highest in Washington, DC (59%), Seattle (58%) and Portland (57%), while Philadelphia (+15% points) was the market with the fastest year-over-year growth. Netflix continued to be the SVOD leader, in 44% of homes, followed by Amazon Prime (19%) and Hulu Plus (10%).

    The study notes that Netflix penetration reached 50% or more in three markets: Portland (52%); Seattle (50%); and Boston (50%). Portland was also the top market for Hulu Plus penetration (13%), while Seattle was tops for Amazon Prime (34%).

      Related: Netflix Paid Streaming Subscriber Count, Q1 2012 ”“ Q4 2015

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