Global Box Office Revs, US In-Theater Ad Spend Both Hit Records in 2015

April 25, 2016

This article is included in these additional categories:

Asia-Pacific | Europe & Middle East | Global & Regional | Media & Entertainment | Spending & Spenders

MPAA-Global-Box-Office-Revenues-2011-2015-Apr2016Source: Motion Picture Association of America (MPAA) [pdf], Cinema Advertising Council (CAC) [pdf]

    Notes: Global box office revenues reached a record $38.3 billion in 2015, up 5% from the prior year and 18% from 2011, according to the MPAA, which notes that the Asia-Pacific and Latin American regions posted the strongest growth, each at 13%. China was the top international (outside of the US/Canada) box office market with an estimated $6.8 billion in revenues, per data cited in the report. Separately, a report from the US Cinema Advertising Council indicates that in-theater advertising revenues among its members grew by 13.4% to a new high of more than $716 million.

      Related: US Online and Traditional Media Advertising Outlook, 2015-2019

      Explore More Articles.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This