Yahoo sites, the Time Warner network and Google sites were the top-ranked web properties in May, according to the comScore Media Metrix monthly analysis of US consumer activity at top online properties. Meanwhile, Advertising.com reached 87% of Americans online in May, keeping it atop comScore’s Ad Focus Ranking.
Amazon sites as well as the Ask network gained one position within the Top10, each attracting more than 50 million visitors in May.
ARTISTdirect Network, a group of sites featuring multimedia music content, enjoyed a 13% increase in visitors and gained six spots in the rankings, while Yellowpages.com network increased 11% to secure the number 33 spot.
Photobucket.com LLC moved up four positions to number 29, drawing more than 21 million visitors.
Within the top 10 of the Top 50 Ad Focus Ranking, Yahoo inched up a spot to number two, claiming a stop behind Advertising.com, and Blue Lithium moved up two positions from number eight.
Centro entered the ranking at number 20, reaching 42% of the US online population, while Undertone Networks enjoyed a nine-spot jump to number 29, more than doubling its reach.
Overall, May 2007 traffic increased to movie-related sites as the summer movie season kicked off, political sites with the presidential debates fueling interest, and e-commerce sites as consumers shopped for and purchased Mother’s Day gifts.
The launch of summer movie season resulted in increased traffic to several movie-related sites in May:
- The tickets category gained 12% versus April, reaching 40.8 million visitors, buoyed by strong growth at MovieTickets.com (up 55% to 5 million visitors) and Fandango.com (up 50% to 7 million visitors).
- The retail movies category increased 7%, to 27.6 million visitors, while movie social networking site Flixster.com traffic surged 65% to 4.5 million visitors.
With both Republican and Democratic presidential debates, the politics category increased 17%, to 9 million, visitors in May, making it the top-gaining category overall for the month:
- Traffic to Politico.com, which sponsored the Republican Presidential debate on May 3, jumped 162% for the month to 648,000 visitors.
- MoveOn.org’s traffic surged 246% to 689,000 visitors due in large part to an online petition against gas price increases.
- Several presidential candidate websites also saw their traffic increase, led by BarackObama.com (up 13% to 298,000 visitors) and HillaryClinton.com (up 3% to 217,000 visitors).
Mother’s Day fueled growth in several online retail categories:
- The flowers, gifts & greetings category increased 11%, to 35.6 million visitors, led by a 365% surge, to 5 million visitors, at Trilegiant Corporation sites, which include 1-800-FLOWERS.com.
- The jewelry, luxury goods & accessories category rounded out the top 10 gaining properties for the month with a 6% increase to 16.9 million visitors.
With summer vacation plans looming, travel categories also experienced increases:
- The travel information category grew 7%, to 42 million visitors, led by Yahoo Travel with 9.9 million visitors (up 7%), TripAdvisor.com with 6.5 million visitors (up 8%), and the Travel Ad Network with 6 million visitors (up 23%).
- The car rental category also experienced gains, climbing 6% to 6.2 million visitors. The category was led by Avis Budget Group with 2.6 million visitors (up 19%), Enterprise.com with 2.4 million visitors (up 9%), and Hertz with 1.7 million visitors (up 7%).