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In the Entertainment category, YouTube seems set to surpass in share of UK visits within weeks, according to Hitwise’s Heather Hopkins. has apparently been the top-ranked Entertainment website in the UK for the past two years.

Among All Categories of websites, ranked 14th with 0.82% of UK internet visits last week, compared with YouTube’s 0.81% and No. 25 ranking – but that gap is quickly closing, according to Hitwise.

BBC had a mere 1.6% lead on YouTube in share of UK visits last week, down from 37% three months ago and 131% six months ago.

Although UK visits to are still growing – up 13% from May 2006 to May 2007 -YouTube’s share of traffic* increased 669% in the same period, according to Hopkins.


In the meantime, the Entertainment category itself overtook the Shopping and Classifieds category in share of weekly UK Internet visits for the first time (in the past two years) in the week ended May 26, Hitwise said.

*Hitwise excludes off-network traffic; that is, the traffic reported refers to direct visits to – rather than content served by YouTube, such as YouTube videos embedded on other sites.

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