Worldwide Online Gaming Reaches 217 Million People

July 11, 2007

This article is included in these additional categories:

Asia-Pacific | Europe & Middle East | Global & Regional | Media & Entertainment | Videogames

The number of unique visitors to online gaming sites, excluding gambling sites, has reached nearly 217 million worldwide – a year-on-year growth of 17% – according to a comScore World Metrix study of online gaming.

Online gaming sites – those that provide online or downloadable games – attracted some 28% of the total worldwide online population in May and recorded an average of 9 visits per visitor, comScore said.

comscore-top-10-online-gaming-properties.jpg

Yahoo Games was the largest property in May, despite flat growth from May 2006, attracting 53 million unique visitors; MSN Games was in second place, having grown nearly 16% since May 2006 to reach 40 million unique visitors in May, according to comScore

Both properties provide a mixture of strategy, trivia, arcade, and board games, with puzzle and card games proving the most popular choices for gamers in both cases

The fastest-growing Top 10 gaming property was WildTangent Network, a US company that makes online and downloadable games. It grew 398% from May 2006, attracting 11.5 million unique visitors in May. The site also attracted an average 12.2 visits per visitor – higher than any of the other top 10 gaming properties.

comscore-top-10-online-gaming-properties-regional-breakdown.jpg

The popularity of individual properties varied significantly among geographical regions, comScore said:

  • Yahoo Games dominated the North American and Asia-Pacific continents, registering 18.7 million and 20.9 million unique visitors, respectively.
  • In Europe, however, Yahoo Games was the fourth-most popular gaming site with 8.6 million unique visitors.
  • MSN Games, the second-most popular gaming site in the world, was more consistent – it was either No. 1 or No. 2 throughout  Europe, North America, Latin America, Asia/Pacific and Middle East/Africa.
Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This