CPG Online Display Spend Up 57%; YouTube Top Site Pick

June 19, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | CPG & FMCG | Media & Entertainment | Retail & E-Commerce

Despite the down economy, image-based online ad spending by consumer goods companies has increased by 57% over the last two years, growing from $99.8 million in Q107 to $156.2 million in Q109, according to (pdf) data from Nielsen Online, which noted that YouTube is the top entertainment site for consumer product advertising.


Top 10 Entertainment Sites for Consumer-Goods Advertisers

The Nielsen said that in Q109, #1 YouTube had 637.7 million display ad impressions and a 24% share of all advertising in the genre.

AOL.com and Oprah.com were #2 and #3, with 323.1 million and 202.8 million ad impressions, respectively.


YouTube was also the fastest growing site among the top 10, increasing 572% year-over-year.

“YouTube, as the most visible example of online video, is working hard to monetize their inventory across a number of verticals and consumer goods may hold particular promise in that effort,” said David Wiesenfeld, VP, online marketing solutions, Nielsen.

YouTube Households Like Tea & Juice, Not [Real] Spam

A Nielsen analysis of the products consumed by households that frequent specific websites found that households who visit YouTube? are 32% more likely than average to buy packaged tea in Q408.

YouTube visitors also enjoyed fruit juice during the quarter, being 19% more likely to purchase pineapple juice and 15% more likely to purchase nectar juices

In contrast, YouTube households were 13% less likely than average to buy canned-ham and canned-grapefruit:



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