- CBS was #1 among the Broadcast network rankings. ABC is #2.
- FOX’s American Idol is the #1 ranked TV show website among the broadcast networks.? FOX’s America’s Most Wanted was the #2 most visited site followed by NBC’s Deal or No Deal ranking at #3.
- Moves among the top 25 websites included CW’s The Game ranked #13 from #28, FOX’s Don’t Forget the Lyrics ranked #21 from #65 and CBS’s The Big Bang Theory ranked #22 from #36.

3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.