Behind the Curve: Week Ended July 17, 2009

July 17, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | Europe & Middle East | Financial Services | Media & Entertainment | Newspapers | Retail & E-Commerce | Social Media | Youth & Gen X

Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up , but still may be worth a peek:

Research from a 15-Year-Old: Most Teens Find Tweeting ‘Pointless’

More than 70% of Americans Read Newspaper Inserts

UK Teens Streaming More, Sharing Less

Comscore: Online Usage Habits in Turkey

Rochester and Washington Papers Headline Latest Newspaper Audience Report (pdf)

Visits to French Career Sites Soar During Recession

Entry-Level Mobile Phone Markets to See 24% Annual Growth Through 2014

Demand for Mobile Financial Services Poised to Grow with Increased Penetration of Smartphones and 3G Service

Online Video Value Chain Forecast at $1.3 Billion In ’09

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Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year

Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?

Community engagement and interaction features are important to marketers.

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

Exclusive Content Proves A Big Draw for SVOD Subscriptions

SVOD is a more preferred source of entertainment than live TV among the US adult population.

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

Most marketers report looking at their content marketing performance data on at least a weekly basis.

B2B Event Organizers Prioritizing Attendance and Engagement

More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.

Viewers Becoming Familiar with Shoppable TV Ads

More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.

What Might Make A Consumer Choose the More Expensive Food & Drink Product?

Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.

Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises

Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.

Use of Humor in Advertising Steadies

More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.

Improved B2B Marketing and Sales Alignment Bodes Well for Growth

B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.

Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media

Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.

TV Viewers Continue to Prefer Ad-Supported Platforms

Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.

Facebook Deemed to Deliver Highest ROI for SMBs

Direct mail is also among the most-used and highly-touted advertising channels.

Growth of Commercial MarTech Use Spurs More Replacements

Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.

SMBs Struggling with Customer Acquisition; Hope to Improve Social Media Marketing Skills

The challenge that requires the most time and attention from SMBs is attracting new customers.

Primary Goal of CTV Advertising is Brand Awareness; Funding Sources Shift

Some 24% say that in-house performance teams are primarily responsible for CTV marketing, up from 13% share last year.

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Behind the Curve: Week Ended July 17, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | Europe & Middle East | Financial Services | Media & Entertainment | Newspapers | Retail & E-Commerce | Social Media | Youth & Gen X

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4 Points About the State of Streaming

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Exclusive Content Proves A Big Draw for SVOD Subscriptions

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

B2B Event Organizers Prioritizing Attendance and Engagement

Viewers Becoming Familiar with Shoppable TV Ads

Improved B2B Marketing and Sales Alignment Bodes Well for Growth

TV Viewers Continue to Prefer Ad-Supported Platforms

Growth of Commercial MarTech Use Spurs More Replacements

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Behind the Curve: Week Ended July 17, 2009

This article is included in these additional categories: Analytics, Automated & MarTech | Europe & Middle East | Financial Services | Media & Entertainment | Newspapers | Retail & E-Commerce | Social Media | Youth & Gen X

Become a smarter marketer.

Success!

View our privacy policy here

Stay on the cutting edge of marketing.

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Pin It on Pinterest

This article is included in these additional categories:

Analytics, Automated & MarTech | Europe & Middle East | Financial Services | Media & Entertainment | Newspapers | Retail & E-Commerce | Social Media | Youth & Gen X