Five-Year Magazine Trends: Home, Nursing, Real Estate Up

November 4, 2009

This article is included in these additional categories:

Magazines | Pharma & Healthcare | Real Estate

Despite the record number of home foreclosures, personal bankruptcies and mortgage-industry woes in the US, the number of home-related and real-estate magazines has risen over the past five years, according to data in MediaFinder.com’s 2010 National Directory of Magazines.

Even with the closure of Country Home, the home category of magazines has seen 167% growth from 2004 to 2009 and has risen from from 105 publications to 280. Real-estate-related publications have nearly doubled, from 190 to 324 during the same time period.

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Magazines in the nursing category have also experienced significant growth in spite of the fact that RN Magazine was shuttered. The category grew from 105 to 187 publications from 2004 to 2009.

Biggest Losers

In contrast to these large category gainers, Mediafinder.com reported that the largest decline in magazine numbers over the last five years has been? in computer publications – which decreased 31%, from 485 to 381 today. Comics are also down 26%, from 269 to 199 titles.

Trish Hagood, president of Oxbridge Communications and MediaFinder.com noted that while the economic troubles in 2008-2009 have definitely affected the industry, the home and nursing categories still showed slight gains over last year, though the real estate category declined since last year by 12 publications.

Largest Categories

According to the latest 2010 directory, the largest categories for magazines are: Medicine (1100); Regional Interest (939); and Travel (829). This year, medicine outpaced regional interest magazines, and became the largest category.

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Online-only magazines account for 573 of the titles, print-only for 7,665 titles, and 6,617 magazines appear in both print and online editions.

About the data: The data is taken from the 2010 edition of the National Directory of Magazines, which is published by Oxbridge Communications. The directory includes both US and Canadian magazines and comprises listings for 20,638 business and consumer publications, including 16,661 magazines as well as tabloids, specialized newspapers, and journals that carry advertising.

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