Magazine PIB Advertising Revenue Up 5.6% Year to Date

October 16, 2007

This article is included in these additional categories:

Financial Services | Magazines | Pharma & Healthcare | Real Estate | Retail & E-Commerce | Travel & Hospitality

Total magazine rate-card-reported advertising revenue for the first three quarters of 2007 increased 5.6% compared with the same period last year, closing at $17,911,515,303, according to Publishers Information Bureau (PIB). Ad pages totaled 172,622, down 1.0% compared with the year-earlier period.

Total PIB revenue for third quarter 2007 increased 4.2% compared with the third quarter of 2006, closing at $6,049,862,103. Ad pages totaled 57,754, down 2.3% from the year-earlier period.

Analysis: January – September 2007 vs. 2006 (Year to Date)

Through the first three quarters of 2007, the Drugs & Remedies category held the top spot in PIB revenue, while Apparel & Accessories was the top category in pages.

pib-1q07-3107.jpg

Nine of 12 major advertising categories (comprising more than 85% of total magazine ad spending) showed increases in spending from the year-earlier period:

  • Apparel & Accessories (6.7%)
  • Direct Response (2.5%)
  • Drugs & Remedies (9.9%)
  • Food & Food Products (16%)
  • Financial, Insurance & Real Estate (0.5%)
  • Media & Advertising (10.4%)
  • Public Transportation, Hotels & Resorts (5.1%)
  • Retail (13.2%)
  • Toiletries & Cosmetics (10.9%)

Page growth occurred in the following:

  • Drugs & Remedies (5.9%)
  • Food & Food Products (8.7%)
  • Media & Advertising (4.1%)
  • Retail (5%)
  • Toiletries & Cosmetics (1.8%)

Some ad categories posted both PIB revenue and page gains:

  • Drugs & Remedies: ads for medicines and proprietary remedies; fitness and diet programs; medical equipment
  • Food & Food Products: ads for prepared foods, confections and snacks; meat and produce
  • Toiletries & Cosmetics: ads for cosmetics and beauty aids; personal health and hygiene products
  • Retail: major department stores; shopping centers and catalog showrooms; branded apparel shops
  • Media & Advertising: a broad range of media and entertainment vehicles, including film, TV, newspapers, magazines and books

Analysis: Third Quarter 2007 vs. 2006

During the third quarter of 2007, Toiletries & Cosmetics ranked first in PIB revenue, and Apparel & Accessories registered the most ad pages.

pib-3q07.jpg

Eight major ad categories registered ad revenue gains:

  • Apparel & Accessories (5.5%)
  • Direct Response (2.7%)
  • Financial, Insurance & Real Estate (8%)
  • Food & Food Products (23.9%)
  • Media & Advertising (8.4%)
  • Public Transportation, Hotels & Resorts (3.2%)
  • Retail (9.4%)
  • Toiletries & Cosmetics (15.2%)

Pages increased in the following categories:

  • Apparel & Accessories (0.2%)
  • Financial, Insurance & Real Estate (1%)
  • Food & Food Products (12.8%)
  • Media & Advertising (1.3%)
  • Retail (3.5%)
  • Toiletries & Cosmetics (5.3%)

In the third quarter, six ad categories posted both PIB revenue and page gains:

  • Apparel & Accessories: ads for ready-to-wear clothing; accessories; jewelry and watches
  • Financial, Insurance & Real Estate: ads for credit card companies; banking institutions; financial services
  • Food & Food Products: ads for ingredients, mixes and seasonings; prepared foods; dairy, meats; confections and snacks
  • Media & Advertising: ads for broad range of media and entertainment vehicles, including film, TV, newspapers, magazines and books
  • Retail: ads for department stores; ‘off-price’ retailers (that sell discounted designer brands); home improvement retailers; a range of branded apparel shops
  • Toiletries & Cosmetics: ads for cosmetics and beauty aids; personal health and hygiene products

Expanded PIB information is available at www.magazine.org/pib.

About the data: Publishers Information Bureau (PIB), founded in 1947, provides consumer magazine advertising spending and related data. TNS Media Intelligence collects and monitors the data and supplies it to PIB – a membership organization administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This