For First Time, Google Sites Climb to the Top of Canadian Web Rankings

February 26, 2008

This article is included in these additional categories:

Financial Services | Pharma & Healthcare | Retail & E-Commerce | Travel & Hospitality

Google Sites inched ahead of Microsoft Sites to become the most-visited web property in Canada in January – by a mere 16,000 or so unique visitors – according to data from comScore‘s Media Metrix service.

Google Sites had 22.440 million visitors, and Microsoft Sites had 22.424 million, comScore said.

Additional January information released:

Top 25 Properties

comscore-top-25-canada-properties-january-2008-again.jpg

Among the highlights:

  • Yahoo Sites were third with 16,481 unique visitors.
  • E-commerce properties eBay and Amazon ranked fifth and ninth, respectively.
  • Facebook.com held the No. 4 position, as it had in Dec. ’07.

Top 10 Gaining Site Categories

comscore-top-10-gaining-site-categories-canada-january-2008-again.jpg

Among the highest-growth categories:

  • Tax sites, up 44%
  • Health-related sites – retail healthcare (34%) and health information (19%)
  • Travel-related sites – hotels/resorts (32%) and online travel agents (22%)

Career services and development properties also had significant growth (26%), with job sites like Monster, Workopolis, and JobBank (see below) powering the growth.

Top 10 Gaining Properties

comscore-top-gaining-properties-canada-january-2008-again.jpg

Among the highlights:

  • Two travel sites, Softvoyage.com (53% growth) and Expedia Inc (30%), made the Top 10 list.
  • The Canada Revenue Agency website had 2.339 million visitors, compared with 1.691 million in Dec. ’07.

About the data: comScore ranked top properties by total unique visitors from home and work locations, using information gathered from its Media Metrix service. These findings exclude traffic from public computers such as internet cafes or access from mobile phones or PDAs.

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