Source: Millennial Media [download page]
Notes: A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal. Some 23% of campaigns directed users to a video, while 37% had site search as a post-click campaign action. Separately, pharma was the fastest-growing spender, upping its investments on the platform by 481% year-over-year.
Related: US Mobile Ad Spending Forecast to Exceed Display in 2016