Top 10 Marketing Charts of the Month – August 2014

August 29, 2014

This article is included in these additional categories:

Analytics, Automated & MarTech | Boomers & Older | Connected Device Comparisons | Content Marketing | Customer Engagement | Customer Service & Experience | Data-driven | Digital | Direct Mail | Display & Rich Media | Email | Magazines | Marketing Budgets | Mobile Phone | Newspapers | Non-mobile Connected Devices | Out-of-Home | Paid Search | Personalization | Pharma & Healthcare | Promotions, Coupons & Co-op | Radio | Retail & E-Commerce | Return on Investment | Search Engine Optimization | Social Media | Social TV & Multi-Screening | Tablet | Travel & Hospitality | TV Advertising | TV Audiences & Consumption | Video | Word of Mouth | Youth & Gen X

This month’s quick-hit set of top charts includes the following topics: marketers’ changing media mix; online channel goals and digital metrics; top concerns among CMOs; content marketing’s effectiveness; the most-desired brand video types; social’s growing impact on TV; and consumer spending patterns by category and generation.

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Customer Marketing Is A Key Priority for B2B Marketers This Year

Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.

Marketers Look to Improve Their Content Personalization Efforts

Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.

Gender, Age Skews in TV & Video Ads Are Global in Nature

In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.

So How Many Millennials Are There in the US, Anyway? (Updated)

There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.

More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers

The number of sales channels used across the buying journey has doubled since 2016.

4 Points About Marketing-Sales Alignment

While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.