Notes: Facebook represented 84% of content shared to social channels in Q1, reports ShareThis, with its strength more evident on mobiles (87%) than desktops (79%). For the quarter, almost two-thirds of sharing came via a mobile device, up from 52% in the year-earlier period. In fact, more sharing activity occurred on smartphones (40%) than on desktops (35%), with smartphones particularly popular for health content sharing.
Related: Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
About the Data: The analysis is based on sharing behavior across more than 120 social channels using ShareThis tools enabled on websites reaching the vast majority of the US online population on desktop and mobile devices.
Given that the data pertains to use of ShareThis tools, the results do not account for copying and pasting of links. It also excludes “dark social” sharing.