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MakovskyKelton-US-Consumer-Mobile-Health-App-Use-Cases-Mar2016Source: Makovsky / Kelton [pdf]

    Notes: Some 71% of US consumers would be willing to use a mobile app to manage their health, per results from a Makovsky survey. The most common reasons given are to track physical activity, such as steps taken (32%) and to communicate with a doctor (32%), though medication reminders (30%) and tracking symptoms (30%) are also important.

    Among those respondents willing to use a mobile app to manage their health, the largest share had downloaded cardio and fitness apps (32%) in the prior 12 months, followed by weight management apps (25%) and diet apps (21%). Symptom checkers (17%) and medication or condition management apps (10%), for which consumers appear to show a preference, had been downloaded by relatively fewer.

      Related: US Millennials’ Interest in Mobile Healthcare Services

        About the Data: The results are based on a nationally representative survey of 1,035 US adults.

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