Source: National Retail Federation (NRF)
Notes: Almost two-thirds (64%) of American adults plan to celebrate Halloween or participate in Halloween activities this year, reports the NRF in a recent study, with the average celebrant expecting to spend about $74. That comes out to a total of roughly $6.9 billion in spending, down from last year’s projected $7.4 billion. The International Council for Shopping Centers (ICSC), for its part, expects about 8 in 10 households to make Halloween-related purchases, up from 74% last year.
As with the NRF and ICSC surveys, a study from Retale (this time among parents of school-aged children) suggests that most Halloween-related spending will occur offline rather than online.
About the Data: The NRF results are based on a survey conducted in September 2015 by Prosper Insights & Analytics among 6,754 adults (18+).