An especially heavy volume of retailer emails on “Cyber Monday,” November 30, 2009, drove a 3% week-over-week increase in overall retailer email activity last week, according to Chad White, research director at Responsys and author of the Retail Email Blog.
White said top online retailers sent each of their customers an average of 3.7 emails during the week of December 4, 2009, reports Retailer Daily.
In addition to marking a 3% increase from the average of 3.5 emails top online retailers sent the week of November 27, 2009, last week also marked a 44% increase from 2.4 the week of November 6, 2009. On a year-over-year basis using a four-week moving average, retailers sent 12% more emails than the approximately 3.1 they sent during the equivalent four-week period in November-December 2008.
On Cyber Monday, 71% of major online retailers sent at least one promotional email. This beat the previous 2009 single day promotional email record-setter, November 27, 2009 (Black Friday),? according to White. Nearly one in seven (69%) of major online retailers sent at least one promotional email on Black Friday this year, and the Retail Email Blog previously predicted that both Cyber Monday and the day after Christmas (December 26) could produce promotional email volumes equal to or exceeding Black Friday’s volume.
