December Search Share: Google Flat, Bing Rises in Expanded Rankings

January 20, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Paid Search | Retail & E-Commerce | Search Engine Optimization

Americans conducted 14.7 billion core searches on the top five search engines in December 2009, an increase of 2% over November 2009, according to the latest qSearch data from comScore, Inc. Google searches accounted for nearly 66% of these queries.

Google Sites led the US search market pack in December with 65.7% of the searches conducted, virtually unchanged from 65.6% in November 2009. Google is followed by #2 Yahoo Sites (17.3%, down 0.2 points), and #3 Microsoft Sites (10.7%, up 0.4 points).

Ask Network captured 3.7% of the search market, followed by AOL LLC with 2.6%, comScore said.

comscore-core-search-share-searches-engine-point-change-december-2009.jpg

Of the 14.7 billion December searches, Google Sites accounted for nearly 9.7 billion of them, followed by Yahoo Sites (2.5 billion), Microsoft Sites (1.6 billion), Ask Network (545 million) and AOL LLC (383 million).

comscore-core-search-search-queries-percent-change-december-2009.jpg

Bing Moves in US Expanded Search Rankings

In the December analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14.0 billion search queries, followed by Yahoo Sites with 2.6 billion queries and Microsoft Sites with 1.6 billion searches, comScore reported.

Bing experienced significant growth during the month with a 6% increase in query volume to nearly 1.4 billion searches. eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.

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