LG, Samsung Close in on Motorola

April 6, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Europe & Middle East | Mobile Phone | Retail & E-Commerce | Technology | Telecom | Videogames

Although Motorola maintained its lead among mobile original equipment manufacturers (OEMs) during the three-month average ending February 2010, rival OEMs LG and Samsung are closing in on its market share, according to comScore MobiLens data.

Motorola’s OEM Lead Narrows
Top-ranked OEM Motorola saw its US mobile subscriber market share dip from 24.2% in the three months ending November 2009 to 22.3% in the three months ending February 2010.


While the top five OEMs all maintained their rankings, several experienced market share fluctuations. Second-ranked LG maintained a 21.7% market share, and third-ranked Samsung’s market share incrementally improved from 21% to 21.4%. Fourth-ranked Nokia had its market share decline 9.3% to 8.7%. RIM stayed in fifth place but had the best month in terms of market share growth, improving from 6.5% to 8.2%.

Google, Microsoft Dramatically Fluctuate among Platform Providers
While the top five smartphone platform providers also maintained their rankings from the three months ending November 2009 to 22.3% in the three months ending February 2010, fluctuations in US mobile subscriber market share were more significant than among OEMs.


Fourth-ranked Google has the most dramatic market share increase, growing from 3.8% to 9%. Third-ranked Microsoft has the most significant market share decrease, dropping from 19.1% to 15.1%. Top-ranked RIM experienced a slight market share increase and second-ranked Apple’s market share mildly slipped, while fifth-ranked Palm saw its market share decline from 7.2% to 5.4%.

Texting is Most Popular Mobile Activity
In an average month during the December 2009 through February 2010 time period, 64% of US mobile subscribers used text messaging on their mobile device, up 1.9 percentage points versus three months prior. Browsers were used by 29.4% of US mobile subscribers (up 2.4 percentage points), while subscribers who used downloaded applications made up 27.5% (up 1.8 percentage points). Access of social networking sites or blogs continued to grow, increasing 2.9 percentage points to 18% of mobile subscribers.


Texting, Apps Most Popular EU5 Mobile Uses
Mobile subscribers in the EU5 nations of UK, France, Germany, Spain and Italy show similar mobile phone usage habits to their American counterparts, according to previous comScore MobiLens data.

Sending SMS/text messages was by far the most popular use for mobile phones in the EU5 in January 2010, with an average of 83.5% of mobile subscribers aged 13 and up sending at least one SMS/text message during the three months ending January 2010. Using an application (including games) came in a distant second, with 33.4% of mobile subscribers doing so. Listening to music (22.7%) and mobile browsing (22.2%) were other popular activities. Slightly more than one in five (22.6%) of EU5 mobile subscribers had a smartphone in this time period.

About the Survey: comScore MobiLens ranked the leading mobile original equipment manufacturers (OEMs) and smartphone platforms in the US according to their share of usage by current mobile subscribers age 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone.


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