The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.
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The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
Retailers are looking to move beyond a reliance on Meta and Google.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Almost half of online shoppers say they shop via social media.
The average household buys 55 different FMCG brands a year.
25-34-year-olds are expected to spend the most, at almost $250 per person.
Misalignment between teams and poor communication bring down customer experience efforts.
Numerous changes are occurring in the podcast ad industry as it grows and matures.
Only half of cancelled events were replaced by virtual events.
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
Few rate their current measurement abilities as excellent.
Not surprisingly, more and more marketers are planning to up their activity on TikTok.
The number of Management tools has grown the fastest over the past couple of years.
Total OTT viewing hours on connected TV devices are up by 23% year-over-year.
The Health & Household category was the biggest spender last year, but got the lowest bang for its buck.
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Facebook’s appeal may be waning slightly among marketers.
Video lengths rose – and so did completion rates.
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