The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.
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91% are using some form of measurement to evaluate their UX efforts.
3D printing is the most promising technology, according to one metric, while the metaverse is one of the least promising.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Also, customer acquisition is a more important objective this year than customer retention.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Half of Netflix subscribers also subscribe to Hulu.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
Data quality is a key component, but something that marketers are struggling with.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Video game content sales dropped by 7% year-over-year.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
More US adults say that pricing options are important than original content when considering subscribing to a service.
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
Disney tops this latest list, while Amazon drops out of the top 10.