The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.
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Marketers consider the most critical feature of a marketing attribution platform to be easy setup and integration.
The most common action taken is to simply follow the brand.
When people are looking to do something “mindless,” they turn first to social media.
Improving customer satisfaction is the most-cited high priority for CX leaders.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
Retailers are looking to move beyond a reliance on Meta and Google.
Few rate their current measurement abilities as excellent.
Not surprisingly, more and more marketers are planning to up their activity on TikTok.
The number of Management tools has grown the fastest over the past couple of years.
Total OTT viewing hours on connected TV devices are up by 23% year-over-year.
The Health & Household category was the biggest spender last year, but got the lowest bang for its buck.
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Facebook’s appeal may be waning slightly among marketers.
Video lengths rose – and so did completion rates.
However, more agree than disagree that they appreciate their data being used to personalize online experiences.
Viewing time on connected TV devices, meanwhile, was flat.
The trend against cookies is leading to the most pressure at the bottom of the funnel.
There’s a strong negative correlation between follower count and engagement rate. That is, the more followers, the lower the engagement rate.
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