An online coupon for buy one get one free at the e-commerce site of specialty apparel retailer Express and a printable coupon for 40% off at the vertical athletic apparel retailer Adidas factory store were the top coupons in April 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon savings numbers. Overall, consumers saved about $5.6 million online last month and have saved about $30.4 million online since January 1, 2010. Printable coupon users saved about $1.3 million online last month, downloading 255,920 coupons. Since January 1, 2010 printable coupon users have saved $5.6 million, downloading 1.1 million coupons.
April 2010 coupon traffic measured 13.1 million users, a 48% increase from 8.86 million users in April 2009. During the month, online coupon users generated about $29.3 million in sales, a 48% jump from $19.8 million in April 2009. There were 442,389 online coupons available for 60,633 retailers, and 58,780 printable coupons available for 52,000 stores.
April 2010 Brand and Category Highlights
The three most searched stores for online coupons in April 2010 were Victoria’s Secret, JCPenney, and Kohl’s. IHOP, Fantastic Sam’s and Kentucky Fried Chicken were the top three printable brands searched last month. The top three printable categories searched were food, clothing and restaurant.
April 2010 Local/State Highlights
The top three printable ZIP codes searched were 60544 (Plainfield, IL), 60653 (Naperville, IL) and 30004 (Alpharetta, GA). The top three states using printable coupons were Minnesota, Illinois and New Jersey. The top three states using online coupons were New York, Massachusetts and New Jersey.
Web Coupons Contain Consumer Info
As reported by the New York Times, internet-based coupons that are printed out or sent to consumer mobile phones increasingly contain large volumes of customer information in their barcodes. This can include identification about the customer, internet address, Facebook page information and the search terms the customer used to find the coupon. Both retailers and brand marketers use this data to create dossiers on the shopping habits and preferences of individual customers.
